Video production is the practice of creating video by shooting images (videography), and generating combinations and reductions of parts of this video in live production and post-production (video editing). Typically the recorded video will be recorded on the most current electronic media such as SD cards. In the past footage was recorded on video tape, hard disk, or solid state storage. Video tape capture has become obsolete and solid state storage is reserved for just that, storage. It is currently distributed digitally in formats like the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equivalent of filmmaking, but with images recorded digitally instead of on film stock.
Practically, video production is the service and art of producing content and delivering a completed video product. This can include production of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can vary in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a solo camera operator using a professional movie camera at a single-camera setup (aka a "one-man band"),
- a videographer with a sound person,
- a multiple-camera setup shoot at a tv studio
- a production truck requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set construction on the backlot of a movie studio.
Shooting styles and techniques include:
- Using a tripod to get a locked-down, stable shooter;
- hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to depict natural movement
- incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which easily soars to varying heights as seen from the finale of the film Grease;
- using a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through rooms, as seen in The Shining.
Video production is essentially the whole process of developing a video. Whether it is a short movie, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary somewhat with the particulars, but the general process is fundamentally the same. The basic process can be separated into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the film is released to the public. In this article, we will attempt to supply you with the obvious definition of video production by describing the whole process of video production.3 Chief Stages of Video Production
This is the planning phase. There'll be no recording in this procedure, just preparation.
- An idea is formed
- The script is written
- The cast is selected
- The audio and video crew members are chosen
Everything is organized in preparation for the recording process. Scene locations are selected, the script is revised and edited if needed, and a summary of the whole recording process is made.
There are lots of additional factors that have to be reviewed too. Appropriate lighting for each scene is crucial.
Once all the cast and crew have been hired, and the script has been edited and approved, the actual production process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will move to the next scene. This process repeats until every scene in the film has been shot. Once each scene has been properly shot, it's time to move on to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film has been completed.Professional Video Production
There are many businesses that offer video production as a service. This allows Video Production companies and individuals that do not have any filmmaking experience to create Video Production Minneapolis marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than just a guy with a camera. The video must be targeted and distributed correctly, or the video will only reach a small number of potential customers. A video describing a general overview of your products and/or services is great if you have a stand-out niche, but if you have competition, your video must show the potential customer why they should choose your business over your competitor's business. Because of this, you might achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the right platforms to achieve the maximum number of individuals who could be interested in your business's services.
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